Skip to main content Skip to main navigation Skip to products navigation Skip to services navigation Skip to solutions navigation Skip to site map

Tourism city card

Used by the world's favourite cities, tourism city cards encourage visitors to enjoy attractions, dining and transport (and more) through a single smart card. Our experience in providing tourism card solutions means you'll have all the tools to sell passes online, gather and interpret visitor data and trends, and sell and manage cards at the point of service.

Tourism city card

What do you need?
  • A flexible, automated city pass programme
  • Meaningful statistics on card usage and trends
  • A modern, appealing offering for the visitor
  • A wide range of sales channels built in
Setting up your solution

We'll talk to you about your current visitor pass (if you have one) and your aims for the new card programme. We'll work with you to set up the solution that suits your needs and guide you through getting the best from it. We really understand tourism cards - we've got years of experience as the world leaders in smart tourism.

Managing your solution

Our aim is for you to get maximum benefit from running a tourism card programme. To us this means we deal with the technology and leave you free to run the scheme. So we host and manage your systems and provide the software you need to manage your cards locally. Plus you'll have all the support you need to maintain and grow your scheme. Our systems integrate with over 30 third-party sales channels including Travelocity and Expedia, to maximise your sales internationally.

What are the benefits for your customers?
  • They enjoy better value sightseeing
  • They benefit from discounts on transport and dining
  • They see more with ready-made itineraries
  • They enjoy a VIP experience including queue-busting!
What are the benefits for you?
  • Reduce operating costs with a modern, automated system
  • Understand visitor behaviour better
  • Improve customer communications
  • Sell cards internationally through third party websites and direct online sales
How do we deliver the solution?


Read a case study

Toerisme Brugge

For Toerisme Brugge, the ACT tourism city card solution has allowed it to extend its marketing reach, automate entry to attractions and develop ebusiness techniques without major upheaval....
Continue reading



Account Director

"A customer's overall happiness is made or broken on their service experience. By combining intuitive CMS tools with listening to your priorities, we can help you become more service-oriented and align your business processes. It's a win-win."

Why ACT?

ACT's tourism solution is already used to great success in destinations such as Malta, Bruges, Ostend, and Edinburgh. It lets you unlock all that your city or region has to offer.