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GEL by ACT is a powerful tool for building simple yet scalable loyalty and membership programmes. It creates and manages customer accounts, gives insight into customer trends and manages marketing campaigns. GEL is a web-based loyalty platform which underpins a broad range of incentive and reward management activity – from cards and cardholder data to offers, discounts and even customer communications.

  • Issues customer cards
  • Manages reward rules
  • Manages customer accounts
  • Manages marketing campaigns
    - Generates mailshots and email campaigns
    - Creates e-vouchers and digital printed vouchers
  • Works with card readers to capture activity
  • Provides reports on customer and campaign activity
  • Offers online customer reward redemption
  • Issues cards locally or by direct mailing
Technical notes
  • Delivered through an online back office
  • Uses existing or provided card readers
  • Works with RFID, magnetic stripe, cards and key fobs
Solutions using GEL

Read a case study



"The Gardeners' Reward Card is now central to our marketing. There's no doubt that working with an experienced and responsive provider like ACT has made this kind of initiative achievable".

Michelle de Lavis Trafford
CEO, Choice Marketing

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Head of Project Management

"ACT's smart transaction pedigree was earned during our initial projects, delivering innovative and ground-breaking loyalty schemes. Our early work in smart card applications and complex transaction engines laid the foundation for the robust managed solutions we deliver today"

Why ACT?

Points, prizes, vouchers, gifts and rewards ... GEL supports it all.
From small independent loyalty systems to large corporate reward programmes, GEL lets you understand and reward your customers.