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Ticketing portal launched for Norwich's Park and Ride service

10 April 2014

Norfolk County Council has launched an online ticketing portal ready for the launch of its park and ride smart ticketing scheme.

The holdall smart card scheme, which will be rolled out to cover other services later in the year, is the result of the DfT Better Bus Area Fund - a £2.5 million, three-year pilot running until March 2016. Encouraging more people to opt for bus travel by improving and promoting the bus network in Norwich, is a key aim of the Norwich Area Transport Strategy.

Norfolk has six park and ride sites, which currently operate using paper tickets. Users of the service can purchase a day return or select from a range of season ticket options.  Under the previous system, season tickets could be purchased online, but would take up to five days to be delivered to the customer’s home. A lot of people chose to purchase their tickets on the bus.

The new customer portal, developed by ACT, introduces an easier, more convenient way to pay for Norfolk’s park and ride service using re-chargeable smart cards. Accessed through Norfolk County Council’s website, the portal helps to reduce the administrative burden on council staff by moving ticket purchasing to self-service channels. Additionally, with re-chargeable smart cards, top-ups can be processed quickly, without the need and associated cost of sending out new paper tickets. 

To encourage customers to register for the new smart card, Norfolk is introducing special smart card fares, but limited cash fare options will still be available to purchase on the bus. As more and more people choose to use the new smart card, boarding the bus will be quicker by reducing cash transactions on the bus.

Norfolk County Council advised,” We are delighted to see the launch of the holdall smartcard and introduce smart ticketing for park and ride in Norwich. This is the first service to benefit from our DfT funded smart ticketing pilot project. Further services will be added later this year to support our plans to join up public transport journeys across Norfolk.”

ACT’s portal is designed to be easy for applicants to use. It is a very convenient way for most customers for apply for and top up their smart card. 

Card holder benefits:
• Simple and convenient
• Online application
• Speedy top-ups
• Secure online payment
• Available 24 hours

Gary Watts, ACT CEO, explained,” Increasing the use of park and ride is high on the agenda for many cities, and a convenient and accessible ticketing process is a key driver to increase their use. Our online ticketing portal provides a convenient, secure, online ticketing tool for smart ticketing schemes all over the UK.”

Further details can be found on the Norfolk County Council website.


For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201