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The Malta Pass, powered by ACT, opens for business

13 September 2011

ACT is delighted to announce the launch of the Malta Pass, the latest tourism city card to be powered by ACT.

Malta1Marketed as “a whole Country on one card", the Malta Pass uses ACT’s Discovery technology platform to help visitors get the most out of their time in Malta and Gozo. With access to almost 50 visitor attractions, the hop on hop off sightseeing bus, boat trips and trackless trains, the Malta Pass represents great value to visitors.

Discovery by ACT uses multiple card platforms to give visitors access to attractions and local transport in many of the world’s most popular cities. It delivers a complete tourism package including discounts on meals, entertainment, travel and all-in-one sightseeing. 
Tourism plays a key role in many tourist destinations all over the world and Discovery has been designed to unlock all a destination has to offer, through a single convenient card.

Easily integrated with 3rd party sales channels, ACT’s city card solution gives Malta Pass the tools to sell passes online, gather and interpret visitor data and trends, and sell and manage cards at convenient tourism centres.

Dr Barry Calvert, CEO, Malta Pass commented, “Working with ACT definitely gave us a head start. We knew what we wanted to achieve and they were able to provide the technology and expertise to make the scheme a reality. We use the reporting tools to great effect to find out more about our visitors and the popularity of the attractions available through the card. We are looking forward to a long relationship with ACT as we work together to develop the Malta Pass further”.


For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201