Smart ticketing taking off in Greater Manchester

ACT’s customer, Transport for Greater Manchester operatesthe largest multi-operator ticketing scheme in the UK, outside London.

Please see below for its recent press release on how passengers are embracing smarter travel solutions through their get me there travel card.

Passengers in Greater Manchester are getting smarter by the day, new figures reveal.

With get me there on bus and the Metrolink ticketing app celebrating their first birthday, thousands of people a day are now using smart technology to make their journeys easier.

Greater Manchester has the largest multi-operator ticketing scheme in the UK outside London, with get me there the only smart ticketing option offering local bus passengers the ability to switch between different bus companies as a part of their journey.

The latest figures produced by Greater Manchester Travelcards Ltd (GMTL), which manages multi-operator and combined bus and tram ticketing in Greater Manchester, show that get me there now accounts for almost nine out of ten 28-day or 7-day tickets.

More than 10,000 get me there smart cards are being used each week across Greater Manchester, accounting for thousands more individual trips each day.

Councillor Andrew Fender, Chair of the Transport for Greater Manchester Committee, said: “We knew passengers were ready to embrace smarter travel solutions and after just a year of get me there we can see how popular it’s been.

“This wouldn’t have happened without TfGM actively supporting GMTL and the bus operators, including financial assistance, in ensuring a consistent offer was provided for all bus passengers across Greater Manchester.

“We know passengers want even smarter solutions, adding convenience, flexibility and value, and TfGM is working hard to deliver that, alongside GMTL.

“By the end of next year, passengers can expect to see get me there rolled out further to include combined bus and tram tickets.”

TfGM’s plan for smart ticketing during 2017 also includes more places and ways to buy get me there products.

Trevor Roberts, Chair of GMTL, said: “We are delighted that so many of our customers have converted to the smart ticketing option. Without the contribution of TfGM and the positive approach of all partners this giant step forward would not have been possible.

“Whilst celebrating the successful first year of smart, GMTL is continuing to push forward with plans for the conversion of other products, including multimodal, and more accessible ways of obtaining smart products whilst looking at the options to withdraw existing paper ones.”

The get me there mobile ticketing app for Metrolink has also proved a big hit with tram passengers and now accounts for around 20,000 journeys a day, making up almost one-tenth of all adult ticket sales.

The latest figures show:

  • It has been downloaded 70,000 times, and 45,000 customers have registered;
  • 420,000 tickets have been sold through the app – almost 4,000 a day on the busiest days – generating £3.5 million in revenue.

In addition, contactless bank card payments are now available on all 250 ticket machines at tram stops.

Further ahead, plans for the roll-out of more smart travel solutions include:

  • Smarter contactless travel – where passengers use their bank card to touch in and touch out. Contactless bank card payments, in exchange for a printed ticket, have already been rolled out on Metrolink;
  • Smart capping – where get me there automatically works out the best value fare for passengers who make several journeys, regardless of whether they have bought a travelcard in advance.

To find out more...

For further information, please contact:
Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.
T: 01249 751200