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Key addition to Southern Railway ticketing

28 October 2013

Southern Railway has introduced single and return tickets on its popular smart card, the key, making the smart card just as convenient for occasional travellers as it is for frequent travellers.

 

The key, which uses ACT’s smart ticketing technology, is being rolled out along the Southern network in a phased approach until the end of 2013.

 

Following the successful introduction of weekly, monthly and annual tickets on the key, single and return tickets now gives less frequent travellers the same benefits enjoyed by Southern’s regular passengers. Using the card to make one-off journeys makes buying tickets and using ticket gates so much easier.

 

On the 21st October 2013, Southern also became the first train operating company to deliver an ITSO based smart card scheme in London (East Croydon, Clapham Junction, London Victoria and London Bridge), allowing another 218,000 journeys in addition to the 86,000 journeys that have currently been made on the key.

 

Passengers can buy tickets online or via ticket machines at Southern stations and collect and travel in a single transaction. They can store and manage tickets, review their transactions and access special offers through their online account.

 

Southern Railway lists the following benefits of the key:

  • Save time – no need to queue for tickets or wait for them to be posted to you.
  • Easy to use – simply touch in and out at stations.
  • Secure – your purchases are protected if your card is lost or stolen.
  • Convenient – load your ticket and pass through the gate in one touch.
  • Easy to buy – purchase tickets online or at self-service ticket machines at the station.
  • Environmentally friendly –no more paper tickets that fade or jam.

Southern’s Head of Retail Development, Riz Wahid said: “We’re delighted to add yet another suite of tickets to the key, giving our passengers much more choice about the tickets they buy. We’re busy planning more exciting developments, which will offer more flexibility, as well as delivering Travelcards very soon.”

 

For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201
W: www.weareACT.com
E: info@weareACT.com