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Intersport retailers launch new customer loyalty scheme

20 November 2012

Independent Intersport retailers have launched a brand new customer loyalty scheme in the UK, using ACT’s GEL loyalty platform. 


In the UK, 15 independent Intersport retailers joined together to offer their customers rewards and special offers. They had been running a basic loyalty scheme for a number of years, but it lacked the necessary functionality to maximise the return on their loyalty programme.


After a lengthy search, ACT was selected as a proven supplier of multi-retailer rewards systems, with the mailing and campaign management capability to secure the financial returns sought by the Intersport retailers. GEL by ACT, an easy-to-manage incentive and reward system, offered the versatile, cost effective solution needed to maximise customer engagement for Intersport.


Tom Foley, General Manager, Intersport HQ advised, “The independent retailers in the Intersport franchise needed access to a feature rich loyalty system that could help drive repeat sales and create a stronger link with their customers. The GEL system from ACT was chosen because it is proven in multi-retailer operations; providing an easy to use system to drive targeted, personalised customer rewards.”

Integrating the system with the retailers’ existing EPOS infrastructures kept the costs down and ensured a speedy implementation was achieved, with no downtime or loss of service. Currently the system supports nearly 19,000 card holders, but is fully scalable to allow more Intersport retailers to join at any time.

Real time access to GEL’s full reporting suite provides Intersport retailers with powerful campaign analysis and flexible scheme management. The independent retailers’ brands are maintained under the corporate umbrella of Intersport, providing economies of scale without sacrificing their independent brands.

Gary Watts, CEO, ACT advised, “The Intersport Reward Club card plays a key role in the way the retailers communicate with their customers as they grow and develop their businesses. GEL’s unique reporting and campaign module delivers the customer insight, campaign management and evaluation, essential for achieving greater customer value. We look forward to working with Intersport retailers to ensure they receive maximum benefits from their loyalty card scheme.”


For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201