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Garden centre consortium uses ACT loyalty system to reward customers

28 May 2012

Customer retention and remaining competitive can be tough for independent retailers to achieve. Customers have greater choice than ever, so retailers must work harder to win their favour – and that means directing the right marketing efforts at the right customers at the right time.


Choice Marketing Group is a consortium of 27 like-minded independent garden centres that have joined forces to compete with major chains, sharing costs and taking advantage of economies of scale.


Following 3 successful years using ACT’s affordable card-based loyalty solution, Choice Marketing Group have awarded ACT a further 3 year contract to manage the “Gardeners Reward” card service.


Delivered as a managed service, GEL offers a sophisticated insight to help retailers deliver more targeted marketing, drive repeat business and retain valuable customers. The “Gardeners Reward” card gives individual garden centres the freedom to manage existing and new membership to the scheme and generate targeted marketing campaigns and offers to drive repeat business and increase customer retention.


Gary Watts, ACT CEO commented “I am delighted with the success achieved by the garden centres running the loyalty scheme. GEL offers a wealth of online, real time information on customer spend patterns, campaign redemptions and special promotional days.  This powerful reward scheme allows the garden centre’s to compete favourably with the major national centres that offer similar products and offers”.



Pease view the full case study for further details.


For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201