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Cardiff Bus and PayPoint take smart ticketing to the high street

18 August 2014

Cardiff Bus passengers will be able to buy and top up their iff travel cards at over 180 high street outlets, following a deal with PayPoint and ACT.


iff cardCardiff Bus operates around 3,000 journeys a day, covering a distance of 27,000 miles. Every day, over 100,000 passengers travel on its services and 38,000 travel using a pre-loaded iff card - a smart card that takes the hassle out of finding the right change when boarding a bus.  


PayPoint, one of ACT’s Cloud Partners, is the first company to extend its payment services using ACT’s Cloud Ticketing service. Its contactless-enabled payment terminals connect to the new cloud service to extend traditional ticket sales channels with a wider, more accessible retail network.


As the number of card holders continues to increase, a convenient and accessible retail network is an important next step to make topping up iff cards easy and convenient for passengers. With over 180 PayPoint retailers in the Cardiff, Barry, Dinas Powys and Penarth area, customers will be able to top up their card at a location convenient for them.


Andrew Goddard, Retail Director at PayPoint, advised: “We are delighted to be partnering with Cardiff Bus so that its customers will be able to ease their bus travel by topping up their smartcards in advance, at more convenient times and locations, as most PayPoint outlets are open long hours, seven days a week.


We expect to be expanding our smart ticketing capabilities across different parts of the country during this year and next. Our partnership with ACT enables us to provide the simplest and most convenient method for passengers to load up their smart travel cards.”


The benefits of smart ticketing, such as reduced queues at ticket offices and speedier boarding, are well proven. Now, with an improved retail network and real time processing of ticket purchases, more passengers are expected to take advantage of the Cardiff Bus iff card.


Explaining the benefits of the new partnership, Peter Heath, Operations & Commercial Director, Cardiff Bus said: “The iff card is very popular with our passengers and PayPoint’s handy retail network will give our passengers a convenient way to buy tickets and top-ups. We have used ACT’s ticket transaction services for many years and this deal, utilising ACT’s Cloud, has enabled us to extend ticket buying for the convenience of our passengers.”


ACT’s Cloud Ticketing service was launched following the development of remote ticketing technology, a technological advancement that gives passengers the ability to buy and download tickets online, in-store or using an NFC-enabled mobile device. All the communications, transaction processing and payments are managed in the ACT Cloud, so retailers don’t need to invest in additional hardware.


Gary Watts, ACT CEO, explained: “Smart cards continue to rise in popularity so extending the retail network has become critical for customer convenience. PayPoint was the first Cloud Partner to connect to our new Cloud Ticketing service and with its established high street presence iff card holders will quickly benefit from widespread top-up points across the city and surrounding areas.”


For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201