ACT's loyalty solution a resounding success for independent garden centres

Following six successful years using ACT’s affordable card-based loyalty solution, Choice Marketing Group has awarded ACT a further three-year contract to manage the ‘Gardeners Reward’ card service.  

Choice Marketing Group is a consortium of 39 like-minded independent garden centres that have joined forces to compete with major chains, sharing costs and taking advantage of economies of scale. The garden centres in the group are based all over the country but have one thing in common – to operate a profitable business by offering good value products that customers want to buy.

Customer retention and remaining competitive can be tough for independent retailers to achieve. Customers have greater choice than ever, so retailers must work harder to win their favour – and that means directing the right marketing efforts at the right customers at the right time.

That’s why Choice Marketing Group has extended its contract for ACT’s loyalty and rewards platform, GEL.

Michelle de Lavis Trafford, CEO, Choice Marketing Group advised: “Over the last eight years, the garden centres in the Choice Marketing consortium have undertaken thousands of successful marketing campaigns using GEL, and gained invaluable insight on their customers. Because GEL is so straightforward to use, the garden centres don’t need to recruit specialist staff to manage a profitable loyalty programme. The system has proved a great success”.

Delivered as a managed service, GEL offers a sophisticated insight to help retailers deliver better targeted marketing, drive repeat business and retain valuable customers. The solution is simple to use, affordable and scalable, so retailers can get to know their customers and provide offers that they will value.

The loyalty solution for the ‘Gardeners Reward’ card gives garden centres complete autonomy to manage their scheme and generate targeted marketing campaigns and offers that drive repeat business and increase customer retention.

Gary Watts, ACT CEO commented: “The right technology can make a huge difference for smaller retailers competing with much larger competitors. Using GEL, independent retailers gain a greater understanding of their customers such as spend patterns, campaign redemptions and uptake of special promotional days.  ACT’s powerful loyalty platform allows the garden centres to compete favourably with national companies that offer similar products”.

To find out more...

For further information, please contact:
Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.
T: 01249 751200