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ACT technology helps Guinness Hermitage tackle tenancy issues

30 April 2012

Rent arrears, anti-social behaviour and damage to housing stock are just some of the problems faced by the UK’s 1,200 housing associations.


One of the ways housing associations are trying to tackle these issues is by improving tenant engagement. And this is just what Guinness Hermitage, which manages 15,000 homes in the South and West of England, aims to do with the help of ACT’s incentive and reward solution.

Logo -guinness -hermitage

Guinness Hermitage had been looking for a company that could provide a proven and flexible loyalty solution to implement their “Guinness Together” tenant incentive scheme. Crucially, they needed a company that could develop a system that met the specific needs of housing associations.



“One of the biggest challenges social housing providers face is the need to reduce the costs of managing rent arrears, re-lets, and tackling anti-social behaviour,” said David Hall, Director of Service Improvement at Guinness Hermitage. “We see Guinness Together as one of various ways we can tackle this problem, and at the same time build positive relationships with our residents.”


When they approached ACT to help them develop their tenant incentive scheme, ACT put their technical expertise in creating loyalty and incentive schemes to work; to help tackle a mounting challenge for housing associations.


“Run successfully, these schemes bring many benefits,” said David. “Not least the motivational effect they have on staff by reducing the negative aspects of their work, and also serving as a marketing tool to introduce best practice in customer service.”


Tenant incentives schemes provide a way of proactively managing issues, such as rent payment, in a positive way. In particular, Guinness Hermitage wanted to make sure that responsible residents are recognised and rewarded for looking after their homes and contributing to their local communities.


In return for complying with their tenancy agreement, paying rent on time, maintaining their home and garden, and engaging with Guinness Hermitage through various resident panels, residents earn reward points.


Points can be redeemed against a range of appealing rewards, from grass cutting and handyman services, to high street vouchers. Cash benefits are also offered for a range of community based initiatives. The ethos of the scheme is all about creating positive community involvement.


Gary Watts, ACT, CEO commented,” Developing ACT’s loyalty technology to support this initiative was a rewarding challenge. Housing associations have a tough job but ACT’s Tenant Incentive Platform provides the tools they need to help bring about positive change in communities all over the UK.”




About ACT (Applied Card Technologies Limited)

ACT is a proven leader in the design, build and management of smart transaction systems that help people to make the best of their work, leisure and travel time.


Clients use its technology solutions to speed commuters through public transport, to help shoppers earn rewards, to provide access to public services and to make it easy for visitors to explore new places.


Its systems are trusted by retail, tourism, public sector and transport organisations large and small, and are at the heart of major cities around the world – from Las Vegas to London to Bruges.


For more information, please visit


About Guinness Hermitage


Guinness Hermitage is part of The Guinness Partnership, one of the leading providers of social affordable housing in the United Kingdom.
Locally, Guinness Hermitage owns and manages over 15,000 homes across the south and south-east of England and, in striving to be more than just a landlord, invests in local communities via a range of community-based projects.


For more information, please visit



ACT is part of the Smart Transactions Group

Smart Transactions Group is the UK leader in contactless payments and ticketing, processing millions of contactless transit and payments transactions every day, but with ambitions for much greater scale in the UK and international markets.


The group was created by bringing together 2 UK companies; next generation digital payments company sQuid and ACT.


For more information, please visit


For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201