ACT strengthens multi-channel transport ticket retailing

ACT has completed a significant product and infrastructure upgrade to support it’s expanding Cloud Ticketing Platform. An established specialist in smart-ticketing technology and services, ACT processes more than one billion ITSO* ticketing transactions a year through its cloud-based applications. Over the last few years, ticket buying behaviour in the UK has changed dramatically as passengers demand more convenient ways to buy and use travel tickets, particularly through online and mobile ticketing. Using smart cards or mobile phones to store travel tickets speeds up boarding and avoids long queues for tickets before boarding. Transport operators are therefore looking for ways to give passengers choice and convenience in the way they top up their smart travel tickets, while achieving operational efficiency for their business. Cloud Ticketing by ACT makes it easy for specialist device suppliers and transport organisations to ITSO-enable ticket retailing across the UK. As Rich Buckley, CTO, ACT explained: “Passengers live in an ‘always-on’ society and they need access to travel tickets in a way that’s convenient for them. That might be online, their nearest corner shop, a ticket machine or mobile device.  Whichever they choose, they need it to be a quick and easy process. That’s where ACT’s technology and cloud infrastructure comes into its own.” ACT’s solutions are delivered through a managed hosting model and client systems are hosted on high-quality hardware in a secure data-centre environment. A reliable and highly resilient Cloud Ticketing Service is at the centre of delivering choice and convenience in transport ticketing. New Cloud Ticketing enhancements • Robust pre-production test facility supporting rigorous test activity before deployment. • Message grouping to enable speedy, multiple-message processing. • Enterprise-class, virtualised infrastructure ensures stability, resilience and 24/7 system availability to support zero-downtime upgrades. • Central, ‘in-the-cloud’, management of security components including hot-list and action-list management. Driving collaboration through easy integration Established Application Programming Interfaces (API) make it easy for Cloud Partners to integrate with ACT’s Cloud Ticketing Platform, which enables them to add ITSO functionality to their retail, passenger information and validation systems. They can extend their services at a fraction of the cost of investing in their own ITSO solution. ACT and Merseytravel Gary Watts, CEO, ACT added: “Putting passengers first includes giving them choice and flexibility in how and when they buy and top up their smart tickets. In Merseyside alone, ACT has processed over two million ITSO transactions through our Cloud Ticketing Platform, in partnership with PayPoint. Our partnership is a great example of how collaboration can improve passenger convenience.” * ITSO specification – the UK-wide technical specification for smart ticketing.

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For further information, please contact:
Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.
T: 01249 751200