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ACT shortlisted for National Transport Award

10 August 2015



ACT and Gloucestershire County Council have been short listed for the National Transport Awards, Excellence in Technology category.

The National Transport Awards celebrate successful national and local transport projects that have helped to improve the experience for transport users and ultimately add to the successful development of the nation’s transport infrastructure.

ACT’s award entry provides a case study demonstrating how Gloucestershire County Council (GCC) has used ACT Analytics to improve its transport services by gaining a better understanding of the needs of its passengers and their travel patterns.

Alan Barrett, Passenger Transport Manager, GCC said:“Gloucestershire County Council has used ACT Analytics to save bothGloucestershire County Council administrative and operating costs for our concessionary pass schemes. With a bus and community transport network on which some 20 million passenger journeys are made annually, and a local population of 600,000, it has become an important tool to ensure services are sustainable and accessible for transport users across the county.”

Significant investment

ACT Analytics was launched, following a 12 month research and development programme, to provide a powerful analytical platform for analysing smart ticketing data. It gives transport operators, local authorities and transport planners extensive powers to interrogate passenger and transport data in a way that turns complex data into meaningful business information.


ACT Analytics makes it quick and easy for transport operators and public transport authorities to gain in-depth knowledge from various channels of data including retail, journeys, payment and mobile. This helps them to improve services and reduce costs through:

• Improved understanding of journey patterns to help design better, sustainable passenger transport services.
• Using comparable journey intelligence to better estimate transport demand resulting from new housing, community or commercial developments.
• Identifying and investigating ticket and transaction anomalies or fraudulent use.
• Comprehensive analysis of how different types of bus passes are used, leading to improved products.
• Setting bespoke alerts to monitor important business indicators and unusual behaviour patterns.
• Gaining further insight by drilling down to evaluate the detail behind any result.


For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201