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ACT delivers online ITSO smart ticketing system for the new Cambridgeshire Guided Busway

10 August 2011

Photo of bus on busway

ACT (Applied Card Technologies Limited) is pleased to announce the successful implementation of a web based online ITSO smart ticketing portal to coincide with the opening of the new Cambridgeshire Guided Busway (CGB).

The CGB is the longest operational guided busway system in the world, overtaking the O-Bahn Busway in Adelaide, South Australia. The CGB route connects Huntingdon, St Ives, Somersham and Cambridge linking to the park and ride sites with the aim of reducing congestion in the city, whilst providing, quick, comfortable and convenient transport links for commuters, students, visitors and local residents.

ACT were contracted to deliver a fully hosted consumer web portal that would allow passengers to apply for an initial CGB ITSO based multi-operator smart card ticket online, select their preferred journey zones and pay by credit/debit card.

The CGB buses accept a multi-operator, multi journey carnet type ticket (10 journeys) and applicants can apply for their initial ticket based on travel between two selected zones on the network. These ITSO compliant smart ticket carnets can then be topped up on bus with a further 10 journeys.

To meet the requirements of this system, ACT developed a purpose designed hosted web portal, linked to the Cambridgeshire County Council web site, supported by ACT’s proven ITSO enabled CMS (Customer Management System). The CMS by ACT manages the ticket application data including the selected ticket type with applicant details and provides full integration to the ITSO card production bureau that manufactures and fulfills the smart ticket to the online applicant’s home address.

As ACT already provide the ITSO HOPS managed service for Cambridgeshire County Council, the whole system has been delivered to support a fully integrated service including both management of the smart tickets as well all the ITSO transactions collected by the buses in operation on the CGB. This will ensure that Cambridgeshire County Council can manage the full transaction lifecycle of the scheme.

ACT were able to deliver the full service one week in advance of the full launch date of the 7th August 2011 of the CGB to ensure that the public could order and receive their smart tickets in time to use them on the network from day one.

Chris Poultney, Cambridgeshire County Council's project manager for Busway smartcards, said, "The introduction of a convenient way for the Cambridgeshire public to purchase their initial Busway smart ticket was an important element for us to deliver a successful new service. I am delighted with how ACT took on board the requirements and delivered a solution that is user friendly and easy to use."

Nigel Cullum, Commercial Director at ACT said, "This has been a challenging but extremely enjoyable project for ACT to be involved in. It draws on all of our experience and utilises nearly all of ACT’s products in delivering a full end to end ITSO ticketing solution. ACT are looking forward to working closely with Cambridgeshire County Council to extend the functionality and services of the CGB ticketing system to meet the future demands and extensions to what is already a world leading transport service."


For more information, please contact: Joanne Hutchinson, Marketing Manager, Applied Card Technologies Limited.

T: 01249 751200
F: 01249 751201