Multi-award-winning bus operator, trentbarton, has migrated its mango smartcard scheme to a new account based ticketing mobile app. The new scheme gives customers ‘scan-on’ and ‘scan off’ convenience for bus travel, with ‘best value’ fares guaranteed for every journey.
With options to integrate new travel tokens, payment methods, and ticket types, the solution is an ideal foundation for innovation, ensuring that trentbarton can deliver the best customer experiences for years to come.
One of the most recognisable and best respected bus companies in the Midlands, trentbarton serves towns and cities across the East Midlands. To deliver the best customer experiences, the company launched its mango smartcard scheme in 2009, allowing customers to ‘touch-on touch- off’ bus services and top up their accounts online or at ticketing machines. Fast-forward to 2020, and trentbarton has launched a new mango mobile app to deliver even more simplicity, convenience, and value for customers.
Co-creating the mango mobile solution with ACT, a Fujitsu company, trentbarton. decided to build the updated, all-digital mango scheme using Account Based Ticketing technology from ACT.
Tom Morgan, Group Commercial Director at trentbarton, says, “ACT had the most advanced ABT capabilities we had seen out-of-the-box, but we were even more impressed by their smart ticketing knowledge, and their willingness to co-create the mobile ticketing solution with us.
The ACT project team quickly understood our vision for delivering even simpler, more convenient travel experiences with the mobile app, and they helped us get from planning to go live within a few short months.”
CUSTOMER VALUE WITH
RAPID UPTAKE FOR
In the first 3 months after the mango mobile app was launched, 38,000 customers created accounts. “We’ve been extremely pleased that so many people have downloaded the app so quickly, and we are already processing around
10,000 journeys a day on mango mobile,” says Tom. “In just six months, we have also processed a million pounds in ticket sales through the app, which has saved us paper and admin costs, as well as improving the travel
experience for our customers.”
Please fill in the form and a member of the team will contact you to set up a short online demonstration.