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Our customers

Our clients trust us to provide the solutions that connect their customers to their services. From governments to garden centres, our track record shows that we’re trusted to deliver innovative and robust programmes in everything from transport to tourism.

To show you how we’ve successfully delivered solutions for diverse and complex initiatives, we’ve created case studies for a selection of our customers.


Commercial transport ticketing

Working with Applied Card Technologies (ACT), award-winning train operator c2c has deployed an advanced smart-ticketing solution and now has more than 9,000 smartcard users. Already, more than 25% of c2c annual season ticket holders have adopted c2c smartcards, which deliver cost savings compared to paper tickets, and reduced queuing at stations.

To further enhance the passenger experience, c2c collaborated with ACT to create an Automated Delay Repay solution that compensates passengers automatically for services that are delayed for as little as two minutes. The ACT smart-ticketing platform is also powering c2c's Flexi-Season ticket - the industry's first - which saves part-time and flexible workers up to £135 a year on their rail fares.

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Gloucestershire County Council Analytics

Commercial transport ticketing | Concessionary travel

Gloucestershire County Council is using ACT Analytics to increase the cost-efficiency of its concessionary public transport scheme, while maintaining the highest quality of services for local people.

With new insight from the system, the Council has stopped automatically renewing concessionary passes that haven’t been used in the last 12 months, delivering potential cost savings of £54,000 over five years. In addition, ACT Analytics is helping to map demand for concessionary travel services locally, informing future investment and planning decisions. The technology also helps the Council reduce fraudulent card use, support the police with missing persons enquiries, and ensure that ‘companion passes’ are meeting the needs of vulnerable people using the public transport network.

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Merseytravel and Paypoint

Commercial transport ticketing | Concessionary travel

Merseytravel smart tickets are now available at nearly 800 retail outlets across Merseyside thanks to a partnership between ACT and payment provider, Paypoint. Now passengers can top up their smart cards quickly and easily, close to where they live and work, making travel in Merseyside easier and more convenient than ever.

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Welsh Government

Concessionary travel

The Welsh Government has a vision for a unified, sustainable transport infrastructure, which joins up the delivery of travel services throughout the country. This is a key part of ‘One Wales’: the government’s commitment to improve quality of life for the people of Wales.

Smart ticketing is a critical part of this transport plan. To deliver it, the government needed a trusted provider able to consolidate disparate regional systems into a single, efficient, nationally-integrated scheme that could provide multiple services through a single card.

As a leader in the deployment of public sector smart technology schemes, ACT was the obvious choice for this landmark project.

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Choice Marketing

Loyalty programme

Customer retention is getting tougher for independent retailers. As customers have greater choice than ever, retailers must work harder to win their favour – and that means directing the right marketing efforts at the right customers at the right time.

That’s why Choice Marketing Group, a consortium of independent retailers, has extended its contract with ACT for the provision of its loyalty and rewards platform, GEL. An affordable card-based loyalty solution, GEL is delivered as a managed service and offers sophisticated insight to help retailers ore targeted marketing, drive repeat business and retain valuable customers.

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Commercial transport ticketing | Concessionary travel

The Department for Transport's (DfT) smart ticketing strategy aims to increase use of public transport in major cities while reducing costs to operators and local transport authorities.

When Merseytravel decided to unify its public transport system across the Liverpool region, it embarked on an ambitious project, spanning physical infrastructure as well as the upgrade and integration of back-office systems.

A trusted provider was called for - one with mature and proven capability in this relatively young market, that could provide flawless execution and dependable ongoing support.

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Gloucestershire County Council

Concessionary travel

The English National Concessionary Travel Scheme (ENCTS) makes concessionary travel widely available to disabled and older people across England. They can travel for free by bus to any location in the country, greatly extending their mobility and freedom.

In April 2010, the Department for Transport instructed county councils to take over management of the scheme from district councils which presented a new challenge. How could county councils take on this additional work as efficiently and cost-effectively as possible?

For Gloucestershire County Council, the answer was an innovative online solution, underpinned by technology from ACT.

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London Midland

Commercial transport ticketing

As a progressive rail franchise operator, London Midland aims to put passenger convenience at the heart of its service, while minimising ticketing overheads and distributing capacity more evenly across its infrastructure.

To achieve these ambitions and meet the Department for Transport’s mandate for smart ticketing, London Midland initiated a project requiring the integration of 11 separate third-party interfaces.

It needed an established provider that could not only provide the technical platform for the scheme, but also navigate the complexities of the ITSO specification and lead the delivery of this landmark project.

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Toerisme Brugge

Tourism city card

Toerisme Brugge promotes awareness of Brugge’s cultural and historical legacies, as well as more contemporary attractions, to today’s value-conscious leisure travellers.

To help the organisation keep pace with the ever-more sophisticated expectations of visitors, while increasing the efficiency of its operations, Toerisme Brugge chose ACT to upgrade its paper-based City Card scheme.

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Commercial transport ticketing | Concessionary travel

Cheshire’s unitary councils are renowned for their forward thinking when it comes to using technology to improve citizen services. Having established a successful smart card scheme for commercial bus travel, the region sought to widen the programme to encompass concessionary travel. It also aspired to pave the way for further innovative transport and lifestyle applications.

In order to achieve these ambitions, it needed to replace its original non-ITSO smart card platform with an interoperable ITSO solution that would support ongoing expansion. As a highly respected name in the deployment of ITSO-compliant ticketing schemes, ACT was the clear choice.

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More customers and partners

We're trusted by governments and companies worldwide to power a wide range of everyday activities, from the essential to the enjoyable.