GEL by ACT is a powerful tool for building simple yet scalable loyalty and membership programmes. It creates and manages customer accounts, gives insight into customer trends and manages marketing campaigns. GEL is a web-based loyalty platform which underpins a broad range of incentive and reward management activity – from cards and cardholder data to offers, discounts and even customer communications.
Features
- Issues customer cards
- Manages reward rules
- Manages customer accounts
- Manages marketing campaigns
- Generates mailshots and email campaigns
- Creates e-vouchers and digital printed vouchers - Works with card readers to capture activity
- Provides reports on customer and campaign activity
- Offers online customer reward redemption
- Issues cards locally or by direct mailing
Technical notes
- Delivered through an online back office
- Uses existing or provided card readers
- Works with RFID, magnetic stripe, cards and key fobs
