Our customers
Our clients trust us to provide the solutions that connect their customers to their services. From governments to garden centres, our track record shows that we’re trusted to deliver innovative and robust programmes in everything from transport to tourism.
To show you how we’ve successfully delivered solutions for diverse and complex initiatives, we’ve created case studies for a selection of our customers.
Welsh Government
The Welsh Government has a vision for a unified, sustainable transport infrastructure, which joins up the delivery of travel services throughout the country. This is a key part of ‘One Wales’: the government’s commitment to improve quality of life for the people of Wales.
Smart ticketing is a critical part of this transport plan. To deliver it, the government needed a trusted provider able to consolidate disparate regional systems into a single, efficient, nationally-integrated scheme that could provide multiple services through a single card.
As a leader in the deployment of public sector smart technology schemes, ACT was the obvious choice for this landmark project.
Merseytravel
Commercial transport ticketing | Concessionary travel
The Department for Transport's (DfT) smart ticketing strategy aims to increase use of public transport in major cities while reducing costs to operators and local transport authorities.
When Merseytravel decided to unify its public transport system across the Liverpool region, it embarked on an ambitious project, spanning physical infrastructure as well as the upgrade and integration of back-office systems.
A trusted provider was called for - one with mature and proven capability in this relatively young market, that could provide flawless execution and dependable ongoing support.
London Midland
Commercial transport ticketing
As a progressive rail franchise operator, London Midland aims to put passenger convenience at the heart of its service, while minimising ticketing overheads and distributing capacity more evenly across its infrastructure.
To achieve these ambitions and meet the Department for Transport’s mandate for smart ticketing, London Midland initiated a project requiring the integration of 11 separate third-party interfaces.
It needed an established provider that could not only provide the technical platform for the scheme, but also navigate the complexities of the ITSO specification and lead the delivery of this landmark project.
Choice Marketing
Customer retention is getting tougher for independent retailers. As customers have greater choice than ever, retailers must work harder to win their favour – and that means directing the right marketing efforts at the right customers at the right time.
That’s why independent retailers such as Choice Marketing Group are choosing ACT. Its affordable card-based loyalty solution, delivered as a managed service, offers sophisticated insight to help retailers deliver more targeted marketing, drive repeat business and retain valuable customers.
Toerisme Brugge
Toerisme Brugge promotes awareness of Brugge’s cultural and historical legacies, as well as more contemporary attractions, to today’s value-conscious leisure travellers.
To help the organisation keep pace with the ever-more sophisticated expectations of visitors, while increasing the efficiency of its operations, Toerisme Brugge chose ACT to upgrade its paper-based City Card scheme.
Cheshire
Commercial transport ticketing | Concessionary travel
Cheshire’s unitary councils are renowned for their forward thinking when it comes to using technology to improve citizen services. Having established a successful smart card scheme for commercial bus travel, the region sought to widen the programme to encompass concessionary travel. It also aspired to pave the way for further innovative transport and lifestyle applications.
In order to achieve these ambitions, it needed to replace its original non-ITSO smart card platform with an interoperable ITSO solution that would support ongoing expansion. As a highly respected name in the deployment of ITSO-compliant ticketing schemes, ACT was the clear choice.


